寫出多首具有中國風味歌詞的創作才子方文山，將自己的作品結合時尚，設計出許多時下年輕人喜愛的潮品。

Vincent Fang, a creative genius, has been composing numerous Chinese-style lyric. Besides being a lyricist, his new brand is the combination of fashion and art.  His creative designs form an Asian wave of youth fashion.

從作詞人跨界到設計領域，方文山依舊將他擅長的中國風融入商品設計，希望在時尚圈創造出一股前所未見的「華流風潮」。

From lyricist to field of design, Vincent Fang is good at embedding the Chinese style into product design. He hopes to bring an unprecedented wave of Chinese fashion.

作詞人 方文山： 「我很喜歡古典跟傳統的東西，那你要把它解釋的話，賦予它一個名詞，那就是中國風。因為古典跟傳統的東西，它有一種特殊的美學。」

Lyricist -Vincent Fang: “I really like things with the classical and traditional. If you want to give it a name, I would say it is a “Chinese Breeze”.  As the Chinese style express both classical and traditional fashions, it contains a special aesthetic. “

擔任品牌總監的方文山，不僅賣自家設計的商品，還廣邀理念相同的藝人朋友，一起來打造一間充滿大中華元素的潮店。

As a brand Director, Vincent Fang not only sell self -design goods, but also aggressively invite other celebrity friends in the same interests to create a boutique containing distinctively Chinese flavor.

作詞人 方文山：「選擇(品牌)的原因有一個就是，這個東西我們沒有，截長補短嘛!這種style這種設計我們做不出來，我們就會引進設櫃。」

Lyricist Vincent Fang: “A reason behind the selection (Brand) is to enhance our image. If the design we don’t have, we will try to introduce them to market. “

作詞人 方文山：「像Darren的品牌就滿用心的，因為他當過歌手，有歌手對流行的一些觀察，可是本身是設計師，他對線條、色塊的掌握，又有一定程度的水準，所以這兩個(角色)我覺得他扮演的很好」

Lyricist Vincent Fang: “Like the brand designed by Darren who used to be a singer, a fashion collector. As a designer, he has a very strong sense of designing lines & colors with good quality. He is the successful example of playing two roles well (both singer and designer).

偏好中國民族文學的方文山，能寫情能寫意境，字句拿捏得宜，常讓觀眾有更無限的想像空間。

Vincent Fang in favor of Chinese literature, his writing covers love story to artistic conception, the crafting often bring reader to the extended imagination.

民眾:「讀他的作品感覺就很棒，就是一種感覺。」

People: “Reading his work is truly an enjoyable feeling “.

民眾:「就是非常有自己的風格，然後中國風這東西還滿不錯。」

People: “That is the unique character, Chinese style is also attracted. “

認真的方文山在創作上投注許多心血， 那麼遇到瓶頸他是如何突破呢?

Vincent Fang has devoted a great deal of his time to creation. If encounter of bottleneck at work, how can he overcome?

作詞人 方文山： 「改變創作的主題跟方向很重要，沒有什麼突不突破，而是說你題材的掌握度是不是很強？作品還沒有發表之前，沒有能見度，大家也不熟悉你，你就要熬過那一陣子的等待期，要有耐心。」

Lyricist Vincent Fang: “Changing theme and direction are very important, nothing related to constraint.  Would you be strong enough to demonstrate the mastery of your subject?  Before releasing, you are not visible; people are not familiar with your work. You have to get through the waiting time, just be patient.”

已經獲得各界肯定的方文山，接下來的創作題材又會把哪些中華元素納入創作呢?

Vincent Fang has received a public recognition. For his next inspiration, what would be the elements included to his creation?

作詞人 方文山：「像京劇阿，書法字，像一些長城，我覺得甚至中醫、中國功夫，因為它有個符號，有個圖騰，這個其實可以消化成設計上的一個線條。」

Lyricist Vincent Fang: “Like Opera, calligraphy, great wall and even Chinese medicine or martial arts. They contain the symbol, the totem that can be digested into a creative design.

喜歡傳統跟古典的方文山，認為文化不能全球化，必須保留地域色彩。將來不管是文字創作，或是潮品設計，方文山都希望帶動一股華流文化思潮。

Vincent Fang love traditional and classical culture. He believes they cannot be globalized, regional color must be retained. In the future, he hopes to drive a stream of Chinese culture to both influx of writing and design trend.